It started back in 1956, Mike opened the small shop in the sea-side town of Point Pleasant, New Jersey. Mike was unique in that the product he was offering was a relatively new item in American society – the submarine sandwich. Today, the authentic taste – served Mike's Way® with lettuce, onions, tomatoes, oil, vinegar and spices – is available nationwide. Our secret? Everything about Jersey Mike’s is high quality. It’s what makes Jersey Mike’s the most authentic tasting submarine sandwich available, and it’s a tradition of quality we’ll never outgrow.